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Why AI personal assistants won't drive token usage | Ben Thompson on TBPN

Published September 26, 2026

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About this video

Interesting take from Ben Thompson on TBPN, and I agree.

Personal assistants will have a hard time driving AI token consumption. The marginal consumer doesn't want to be more productive in their personal life. They want to be entertained.

Business-driven specialty assistants like Homies AI are different. They help you do less work in your business, so you free up time for the stuff you actually want to do. Like shopping.

Our realtor users save 11+ hours a week on their jobs using our product.

The future isn't how we use assistants in our personal lives. It's how we use our free time once we automate our business.

Clip: TBPN

#AI #RealEstate

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